کتاب Mbusiness
The Strategic Implications of Mobile Communications
درباره کتاب Mbusiness
Introduction; Mobile infrastructure: the wireless platform - Mobile transmission technologies; Mobile service technologies; The mobile interface and applications; Technologies for short-range wireless interactivity; Location technologies; Mobile commerce: wireless applications in business-to-consumer markets - The strategic implications of WAP; Wireless context creation; Content packaging; Market-making; Location-based services for consumer markets; Mobile business: strategic applications of wireless for the firm - Wireless operations and telemetry; Wireless logistics; The mobile sales force; Adding service with embedded wireless; Wireless networking in the firm; Conclusion - The future of wireless technologies and their impact on business .
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