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کتاب Tailoring Health Messages

کتاب Tailoring Health Messages

نسخه الکترونیک کتاب Tailoring Health Messages به همراه هزاران کتاب دیگر از طریق اپلیکیشن رایگان فیدیبو در دسترس است. همین حالا دانلود کنید

با کد تخفیف hifidibo این کتاب را در اولین خریدتان با ۴۰٪ تخفیف یعنی ۲۷,۶۴۲ تومان ارزان‌تر بخرید!

درباره کتاب Tailoring Health Messages

Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies that are customized based on the unique needs, interests, and concerns of different individuals. These tailored health messages can be highly effective in assisting individuals in understanding and responding to health concerns. In this volume, Matthew Kreuter, David Farrell, and their colleagues define the process of tailoring and describe its uses in health communication programs. They present a theoretical and public health rationale for tailoring and support their position with empirical evidence. They also lay out the steps involved in creating and delivering tailored health communication programs, which can then be applied in practice. Practitioners, researchers, and students in health communication, health psychology, public health, and related areas will find this book to be a vital and invaluable resource for improving communication about health issues.

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مشخصات کتاب Tailoring Health Messages

  • ناشر Taylor & Francis
  • تاریخ نشر ۱۳۹۲/۰۴/۱۳
  • زبان انگلیسی
  • حجم فایل 9.28 مگابایت
  • تعداد صفحات صفحه
  • شابک

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