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کتاب Critical Marketing

کتاب Critical Marketing

نسخه الکترونیک کتاب Critical Marketing به همراه هزاران کتاب دیگر از طریق اپلیکیشن رایگان فیدیبو در دسترس است. همین حالا دانلود کنید

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درباره کتاب Critical Marketing

Chapter 1 Defining the Field of Critical Marketing Gang of SixSECTION 1: BEING A CRITICAL MARKETER: REFLECTIONS FROM THE FIELD Chapter 2 Critical Research in Marketing: An Armchair Report. Linda L. Scott, University of OxfordChapter 3 Critical Marketing: Insights for Informed Research and TeachingJonathan E. Schroeder, University of ExeterChapter 4 Rethinking Critical MarketingAlan Bradshaw, University of Exeter & A. Fuat Firat, University of Texas Pan-American Chapter 5 Concerning Marketing Critterati: Beyond Nuance, Estrangement and ElitismDouglas Brownlie, University of Stirling & Paul Hewer, University of StrathclydeChapter 6 Local Accounts: Authoring the Critical Marketing ThesisDr Shona Bettany, University of Bradford SECTION 2: CRITICAL DEBATES: QUESTIONING UNDERLYING ASSUMPTIONSChapter 7 Beyond Marketing Panaceas: In Praise of SocietingBernard Cova (Euromed Marseilles & Bocconi Milan), Olivier Badot (ESCP-EAP Paris) & Ampelio Bucci,MIESChapter 8 Customer-Driven or Driving the Customer? Exploitation versus ExplorationGilles Marion, E M LyonChapter 9 Advertising Literacy RevisitedBrian Young, University of Exeter Chapter 10 Which half?: Accounting for Ideology in Advertising Liz Mcfall, The Open University Chapter 11 Can Consumers Escape the Market?Eric J. Arnould, University of ArizonaSECTION 3: EFFECTING CHANGE THROUGH CRITIQUE: SOCIAL & ENVIRONMENTAL ISSUESChapter 12 The Critical Role of Social MarketingRoss Gordon, Gerard Hastings, and Laura McDermottInstitute for Social Marketing, Stirling & The Open University, & Pierre Siquier, Ligaris Advertising AgencyChapter 13 Making Sense of Consumer DisadvantageKathy Hamilton, University of StrathclydeChapter 14 Sustainable Marketing : Marketing Re-thought, Re-mixed and Re-tooledKen Peattie, Unversity of CardiffChapter 15 Journeying Beyond Marketing’s Collective Consciousness Ingrid Kaiser, University of StrathclydeChapter 16 Relevance of Critique: Can and Should Critical Marketing Influence Practice and Policy?Robin Wensley


مشخصات کتاب Critical Marketing

  • ناشر Taylor & Francis
  • تاریخ نشر ۱۳۹۱/۰۴/۰۵
  • زبان انگلیسی
  • حجم فایل 2.46 مگابایت
  • تعداد صفحات صفحه
  • شابک

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