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کتاب Values-based Service for Sustainable Business

کتاب Values-based Service for Sustainable Business

نسخه الکترونیک کتاب Values-based Service for Sustainable Business به همراه هزاران کتاب دیگر از طریق اپلیکیشن رایگان فیدیبو در دسترس است. همین حالا دانلود کنید

با کد تخفیف hifidibo این کتاب را در اولین خریدتان با ۴۰٪ تخفیف یعنی ۳۹,۹۲۸ تومان ارزان‌تر بخرید!

درباره کتاب Values-based Service for Sustainable Business

The role of values in developing and managing service companies has been under researched in the existing literature - until now. This book analyzes a large organization (IKEA) as a basis for values based service for sustainable business. The authors provide an overview of the history of IKEA and the social and environmental perspectives that have acted as driving forces for creating economic value. They go on to develop values-based service thinking within the areas of service experience, service brand, and service leadership. The book concludes by comparing IKEA to other values-based service companies (such as Starbucks, H&M, and Body Shop); from these reflections, the book presents the key principles for a sustainable, values-based service business.  

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مشخصات کتاب Values-based Service for Sustainable Business

  • ناشر Taylor & Francis
  • تاریخ نشر ۱۳۸۷/۰۸/۱۰
  • زبان انگلیسی
  • حجم فایل 0.91 مگابایت
  • تعداد صفحات صفحه
  • شابک

نظرات کاربران درباره کتاب Values-based Service for Sustainable Business